Creator Deep Dive
Creator Deep Dive: REI
Everything that makes REI tick.
A full breakdown of what makes REI work. We pulled 2 of their clips and studied the hooks, editing, sounds and storytelling that keep pet lovers watching. Every video is the creator's own, embedded from TikTok, with our analysis alongside.
A day-in-the-life backpacking trip in the backcountry with her trail dog Nala.
A Day in the Life BACKPACKING with My Dog! | Miranda in the Wild
A day-in-the-life backpacking trip in the backcountry with her trail dog Nala.
A standout Adventure clip from REI — worth a watch.
What I Bring to HIKE and BACKPACK with My Dog! | Miranda in the Wild
A standout Adventure clip from REI — worth a watch.