Engagement Rate Calculator

Plug in your real numbers and get your true engagement rate — the metric brands and the algorithm actually care about. It's just math on your figures; nothing is invented and nothing leaves your browser.

How engagement rate is calculated

Engagement rate = (likes + comments + shares + saves) ÷ views × 100. For short-form video, the by-views rate is the fairest measure because reach isn't limited to your followers. The by-followers version is what many sponsorship benchmarks use. See our glossary for the terms.